For 30 days, I made a fictional Disney advertising campaign for social media. Because I am a current cast member who works in the Parks, I was able to get real quotes and feedback from Disney guests to pair with related original photography from the Parks to encourage guests to get back to the “magic.” Each day for 30 days, I edited my original photos, added the typography, and posted to my Instagram. The design look was based on current Disney branding strategies with bold, clean typography and gradient overlays.
Here are a few of my favorites:
I also experimented with potential ways to utilize the campaign's design elements for different applications and advertisement mediums.
